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A jute natural fibre rug is a type of floor covering made from the fibres of the jute plant. Jute is a long, soft and shiny vegetable fibre that is spun into coarse, strong threads. These threads are then woven together to create a dense, durable and textured rug.

Jute rugs are known for their natural, earthy appearance, and are typically a light brown or tan colour, although they can be dyed in various colours. They have a distinct woven texture that can range from fine to coarse and often feature irregularities and imperfections that add to their rustic charm.